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Houston dominates national ranking for top-selling master-planned communities

January 12, 2024

As homebuyers flock to new suburban Houston construction, the region has become the U.S. leader in home sales at master-planned communities tracked by residential real estate consulting firm RCLCO.

Overall, 12 master-planned communities in the Houston area are among the national list of the 50 best-selling master-planned communities in 2023. In total these communities sold almost 8,300 homes last year, according to RCLCO.

Homebuyers in Houston are gravitating toward new homes in these master-planned communities as they struggle to find affordably priced options in the existing home sales market. Homebuilders continue to offer incentives to make new home purchases more affordable and attractive, such as buying down mortgage rates and contributing toward closing costs, said Cameron Pawelek a principal at RCLCO.

“The new housing market in Houston continues to demonstrate its resilience, fueled by robust economic growth and favorable demographic tailwinds. Unlike the existing home market, where limited inventory has constrained resale transactions, new homebuilders have housing inventory for the first time in several years,” Pawelek said.Houston-area developers also continue to invest in amenities and other infrastructure to generate more sales, he added.

The Sunterra community in Katy was the top-selling community across the Houston region last year, and No. 3 nationally in RCLO’s ranking. Sales soared 63% in the Land Tejas/Starwood Land last year with 1,293 homes sold. Howard Hughes’ Bridgeland community in Cypress also placed among the top five nationally after selling 985, a 74% jump from the previous year. 

Other communities among the top 50 include: Marvida in Cypress; Tammaron in Katy; Baytown Crossing in Baytown; Caldwell Ranch in Rosharon; Breckenridge Forest in Spring; Sienna in Missouri City; Tavola in New Caney; Meridiana in Rosharon; Elyson in Katy; and Jordan Ranch in Fulshear.

By Marissa Luck, Houston Chronicle